Matthew McConaughey’s Tequila Helps Princess Cruises Break World Record

Princess Cruises is raising a salted-rim glass after making history at sea, and doing it in record-breaking fashion. During a high-energy celebration aboard Regal Princess in Cozumel, the cruise line officially secured a GUINNESS WORLD RECORDS title after serving thousands of margaritas in just eight hours. The milestone not only marked a major moment for the ship itself, but also highlighted the massive success of Princess’ now-iconic 24K Margarita, created in partnership with Camila and Matthew McConaughey’s tequila brand.

On February 17 in Cozumel, Regal Princess transformed into a high-energy floating fiesta, officially breaking the GUINNESS WORLD RECORDS™ title for Most Margaritas Sold in 8 Hours. In doing so, Regal Princess also made history as the first ship in the Princess fleet to hold a GUINNESS WORLD RECORDS title on its own.

During the eight-hour celebration, bartenders aboard the 3,560-guest ship served 3,410 handcrafted 24K Margaritas, surpassing the previous record of 2,728. The milestone was verified onboard by an official Guinness World Records adjudicator. The record-setting event took place while the ship was in Cozumel during a seven-day Western Caribbean cruise from Galveston, Texas, turning the vessel into a shipwide celebration centered around Princess Cruises’ most popular cocktail.

“You could feel the celebration in every bar of Regal Princess as Princess Cruises made history with a new GUINNESS WORLD RECORDS title for Most Margaritas Sold in 8 Hours,” Thomas Bradford, Official Adjudicator from Guinness World Records, said in a press release.

The record-breaking moment comes as Princess celebrates another major accomplishment of selling more than one million 24K Margaritas across its fleet in just over a year. In total, the cruise line served 1,038,197 of the signature cocktails between January 1, 2025, and January 7, 2026. The 24K Margarita has become the fleet’s most popular drink, crafted exclusively with Pantalones Organic Blanco Tequila.

The million-margarita milestone arrives just over one year after Princess Cruises and Pantalones Organic Tequila launched their fleetwide partnership in October 2024, quickly becoming one of the most successful beverage collaborations in cruise line history.

Crafted with Pantalones Organic Blanco Tequila, co-founded by Camila and Matthew McConaughey, the 24K Margarita has quickly become the most-ordered cocktail at sea for Princess guests. Adding to the celebration, Pantalones co-founders Camila and Matthew McConaughey sent a congratulatory video message, applauding Princess Cruises, its crew, and guests for making history at sea that was met with loud applause throughout the ship.

“It’s the first time ever, ever, in the history of the tradition that it will be a Pantalones tequila bottle,” Camila told PEOPLE last year. “Reposado, our favorite,” Matthew added.

Pantalones Organic Tequila, available in Blanco, Reposado, and Añejo, is now poured at bars throughout the Princess fleet and is included in Princess Premier and Princess Plus packages.

In addition to the 24K Margarita, Pantalones anchors a lineup of handcrafted cocktails created with Princess Mixologist Rob Floyd, including:

Pants on Fire: Pantalones Organic Reposado, fresh lime juice, Campari, smoked paprika, and agaveSea Legs: Pantalones Organic Reposado, Luxardo Maraschino, fresh lime juice, grapefruit juice, agave syru,p and sodaHot Pants: Pantalones Organic Blanco, fresh lime juice, pineapple juice, fresh jalape,no and agaveFancy Pants Paloma: Pantalones Organic Reposado, fresh lime juice, Fever Tree grapefruit

The roaming Pantalones Organic Tequila Custom Cart also continues to bring personalized cocktail experiences to guests throughout each voyage.

Pantalones is featured within Princess Cruises’ expanding Love Line Premium Liquors Collection of celebrity-led brands, including Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi, Sláinte Irish Whiskey by Liev Schreiber, Seven Daughters Moscato by Taraji P. Henson, Archer Roose Wines by Elizabeth Banks, and non-alcoholic Sparkling Rosé by Kylie Minogue.