Eminem has announced the release date for his new album The Death of Slim Shady (Coup de Grâce).
The Detroit rapper took to X (formerly known as Twitter) on Monday (July 1) to share a demonic teaser for the project, while revealing July 12 as the release date.
In the clip, Em takes fans to the fictional Pompsomp Hills Hospital where a woman gives birth to a demon baby with horns (presumably Marshall Mathers himself).
He wrote in the caption: “OH SH*T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) [skull emoji] 7/12!!!”
OH SH*T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) ☠️ 7/12!!! pic.twitter.com/P7R6poa8Mz
— Marshall Mathers (@Eminem) July 1, 2024
Eminem first announced The Death of Slim Shady (Coup de Grâce) in April via a teaser trailer that dropped shortly after his appearance at the 2024 NFL Draft in Detroit.
In the clip, which took on the form of a true crime show, a reporter discusses Em’s controversial alter ego and says: “Through his complex and oft-criticized, tongue-twisting rhymes, the anti-hero known as Slim Shady has had no shortage of enemies.”
50 Cent also makes a cameo appearance and says: “He’s not a friend, he’s a psychopath.”
The reporter then adds: “The same rude lyrics and controversial antics may have ultimately led to his demise. Join me as we recreate the events that led to the murder of Slim Shady.”
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Eminem pops up at the end of the clip as a blurred talking head and says: “I knew it was only a matter of time for Slim.”
Slim Shady released the first single “Houdini” in May, along with a whimsical, comic book-style video that evoked his 2002 hit “Without Me.”
The song, which reached No. 2 on the Billboard Hot 100, finds Em playfully jabbing Megan Thee Stallion and R. Kelly, among other targets.
“If I was to ask for Megan Thee/ Stallion if she would collab with me/ Would I really have a shot at a feat?” he raps, referencing the foot injuries she sustained when Tory Lanez shot her in 2020.
He later makes reference to the leaked sex tape that allegedly showed Kelly urinating on a minor: “In the coupe, leaning back my seat/ Bumpin’ R. Kelly’s favorite group, the black guy pees.”
The next single from the project, “TOBEY,” is set to be released this week with features from fellow Detroit rappers Big Sean and Babytron.
