Nissin Foods revealed a new, special Cup Noodles flavor on Monday, which was described as offering a unique and sweet noodle experience.
“Cup Noodles Campfire S’mores transports consumers to a new kind of campfire moment wherever they are by combining the unmistakable blend of decadent chocolate, marshmallow and graham cracker flavors with a smokey note for a truly unique s’mores experience,” the company announced in a news release.
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The ingredients listed for the new Cup Noodles flavor include sweet components such as brown sugar, honey, and molasses, as well as cocoa in the instant noodles. The company also suggests topping the s’mores ramen with graham cracker pieces or additional mini marshmallows.
“Since its invention nearly 100 years ago, the beloved s’more has been adapted into a wide range of food flavors, recipes and now ramen,” said Priscila Stanton, senior vice president of marketing at Nissin Foods USA. “As enthusiasts seek new ways to get their s’mores fix beyond the great outdoors, we couldn’t resist joining the campfire fun by transforming the classic flavor into a bold, unexpected experience that will capture the hearts and palates of consumers nationwide.”
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Recently, the company expanded into the breakfast category by introducing an everything bagel with cream cheese flavor. In the past, they also released a breakfast-inspired ramen flavor that tasted like pancakes, maple syrup, sausage, and eggs. These unique flavors have been known to drive increased sales, as seen with the ranch-flavored Burt’s Bees lip balm selling out in January.
