Nike goes full anime in a new promo spot that was released to promote their new Air Force 3, which was designed by Japanese fashion designer Nigo. As you’ll see, they have a wild anime feel to them.
The anime promo introduces us to a brand new universe for the unique shoes, which are set to drop later this month, and it is heavily inspired by Voltron.
Nigo talked about his partnership with Nike, saying: “Nike truly has many masterpieces. The Air Force 3 is a hidden masterpiece that I remember loving at the time.
“Through my first collaboration with Nike, I want to reintroduce everyone to its magnificence. When I decided to work with Nike, I went to the Nike World Headquarters and drew a lot of inspiration from the archives, the lab and the team working there.
“Everything I saw had a great influence on the project. There are still many things yet to come, so please look forward to the Nike and Nigo project. It’s the beginning of a long and exciting journey.”
Nike’s own Vice President of Global Energy Marketing, Leo Sandino-Taylor added: “Nigo’s thoughtfulness with his stories and the detail he brought to our first project together has reinvigorated the way we think about applying stories to our products. He brought an unbelievable amount of depth to each creative element that allowed us to be very playful with how we executed his vision. He’s an absolute master of his craft.”
The new Air Force 3s will arrive in Japan on September 28th. Enjoy the anime promo!
