Source: Busch / Busch
Busch Light teams up with Country Artist Breland, using his songwriting skills to tell fan stories for “Busch For That.”
Some collaborations are so perfect you wonder how they haven’t happened sooner. Busch grabbed country artist BRELAND to help them uniquely tell fan stories through music. BRELAND has previously been crowned the “king of collabs” by the Associated Press. Also, he is an ACM Lift Every Voice Award-winner for classics like “My Truck” with Sam Hunt and “Throw It Back” with Keith Urban. When it comes to lyrics “The Pen Point Guard” crafting lyrics from Busch Light fans for a country record is easy work.
“Songwriting and producing is how I began my career in music. Nights turn into dawn when I’m entrenched in a song and putting the right flow to what I’m trying to say. Lyrics connect us all – artists and listeners alike. When Busch Light approached me with the idea of sourcing real-life stories from fans to build into my lyrics, there was no way I could turn that down. I can’t wait to hear these stories and create a song that we can all raise our glasses to.”- BRELAND shared in a press release.
The partnership continues Busch’s effort to platform talent artists. Previously, the brand enlisted Priscilla Block and Riley Green. Combining elite talent and fans in passionate and connected ways has been Busch’s heartbeat. Since the 1980s, the brand has always pushed the limit on reaching fans and consumers and keeping them engaged with the brand.
You can listen to “Busch For That” from BRELAND and Busch Light below.
