Pharrell & Drake – Source: Shane Anthony, Getty / Getty Images
Pharrell Williams addressed Drake purchasing his old NERD bling the sneak disses that followed, saying the dissing didn’t strike him.
When it comes to iconic jewelry no conversation is complete without mentioning Pharrell Williams and his iconic NERD pieces. To launch Joopiter Pharrell decided to auction off his iconic Jacob & Co. Jewelry alongside other iconic pieces from his career. The iconic pieces sold quickly with the NERD chain profiting $2.1M alone.
For a brief time, the buyer was unknown until Drake released his “Jumbotron Sh*t Poppin” video in 2023.
Later Drake would feature on Travis Scott’s “Meltdown” claiming he melted the items down with many assuming the line was purely fiction.
“I melt down the chains that I bought from your boss, give a fu*k about all of that heritage sh*t. Since V not around the members done hung up the Louis they not even wearing that sh*t.”- Drake claimed on the song.
During Drake and Kendrick Lamar’s beef the Canadian dared Lamar to come grab Pharrell’s legacy out of his house. Then revealed in the video somehow he purchased even more of Williams’ iconic jewelry pieces.
According to GQ, Pharrell is unfazed by Drake’s taunting and unbothered. When asked how the subliminal disses “strike him” he simply responds “It Didn’t” before doubling down when questioned about his response.
“When you let things go, a huge part of it is actually letting go. Not just of the physical item but letting go of your connection to what it’s supposed to mean,” he told the publication. “It’s like when people sell something, and they go, ‘I just want to make sure you take care of it because this is my baby.’ And I’m like, ‘No, no, no.’ This is not my baby. That’s why I’m letting it go.”
While the question was properly asked in theory we doubt Pharrell cared about Drake paying millions for clutter he needed out of his life. From the Pusha-T beef to the Kendrick Lamar beef Williams’ has minded his business and excelled in his own lane. Expecting anything different would mean you’re not familiar with his game.
