Jessica Alba is not only a successful actress but also a businesswoman thanks to her brand, The Honest Company — but her estranged husband, Cash Warren, has links to the brand as well.
Alba, 43, founded the personal care brand in 2011 which started off with a focus on baby products. The Honest Company launched the following year with 17 products that were initially sold on its website and in various Whole Foods and Costco locations. It later expanded into home care products.
In 2014, the brand was added to Target, Buy Buy Baby and Nordstrom shelves. As The Honest Company expanded, so did its profits. It was valued at $1 billion at the time.
Two years later, Forbes estimated Alba’s net worth was around $340 million due to the success of The Honest Company. However, Forbes retracted their report in 2021.
Kevin Mazur/Getty Images for The Honest Company Jessica Alba got the idea for The Honest Company after realizing how many baby products contained petrochemicals and synthetic fragrances. While pregnant with her and husband Cash Warren’s first baby, daughter Honor, in 2008, Alba suffered an allergic reaction after prewashing onesies with a mainstream laundry detergent brand. […]
“Even at the high end of the pricing range, Alba’s 6% stake (including options) would only be worth just under $100 million,” the publication stated at the time. “That is far less than the $340 million Forbes estimated she was worth when we estimated her stake to be 20% and put her on our 2016 list of America’s most successful self-made women.”
That same year, The Honest Company officially filed for an initial public offering on the stock market. The business was valued around $1.4 billion at the time. According to an SEC filing in 2021, Alba’s salary for the following year was set at $700,000.
Jessica Alba and Cash Warren Monica Schipper/Getty Images
After being behind the brand for more than a decade, Alba announced in April 2024 that she was stepping down as Chief Creative Officer. She remains on the Honest Company’s board of directors.
“Building Honest has been a true labor of love,” she wrote via Instagram at the time. “From the first concept book I pitched to my friends in Mommy and Me class, to ringing the bell at Nasdaq with my family by my side – this journey has been the ride of a lifetime, one that only existed in my wildest dreams…”
At the time of her exit, The Honest Company was valued at $363 million. According to a December 2024 SEC filing, Alba and Warren, 45, both have voting and investment power as trustees over the shares held by the Warren Trust.
If Cash Warren is being honest, he’s more than proud of what his wife, Jessica Alba, built with The Honest Company. “What she was able to accomplish with The Honest Company is amazing and she’s still involved. She’s still on the board,” Warren, 45, exclusively told Us Weekly while celebrating 10 years of his own […]
Currently, the Honest Company is valued at around $609 million, significantly less than the $1.7 billion value it had at the time it went public.
News broke earlier this week that Alba and Warren called it quits after 16 years of marriage. TMZ reported on Wednesday, January 8, that the pair are preparing to file for divorce. Us Weekly reached out to reps for Alba and Warren for comment at the time.
