OK Go add another entry to their compendium of next-level music videos with the release today (Jan. 16) of “A Stone Only Rolls Downhill,” which is made up of 64 videos on 64 different phones presented as a moving mosaic. The clip was directed by OK Go frontman Damian Kulash in tandem with Star Wars: Skeleton Crew‘s Chris Buongiorno, and precedes the band’s first album in 10 years, And the Adjacent Possible, due later in 2025.
“It’s a tough time to be optimistic,” Kulash says. “Getting through life requires some faith along the lines of the famous MLK quote: ‘The arc of the moral universe is long, but it bends towards justice.’ But looking at the world unfurling before me, and especially before my children, it’s hard to find that kind of faith. What do we tell them? That’s what this song is about: trying to be honest but keeping your head up at the same time.”
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As for the concept behind the “Stone” video, a behind-the-scenes glimpse of which can be viewed here, he says, “It’s the most human, DIY version of a split screen that we could come up with. Instead of using digital wizardry to glue multiple videos together, we shot one video for each of several dozen phones and laid them out, side-by-side, as a mosaic of screens. A single image emerges from all these separate pieces working sometimes in harmony and sometimes in discord — the many contradictory parts of ourselves fighting to coalesce as a single whole.”
OK Go will be back on the road this spring, beginning April 24 in Milwaukee. Click here for details.
To see our running list of the top 100 greatest rock stars of all time, click here.
