Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
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This week: The Bey Hive buzzes over the Cowboy Carter Tour, Mariah the Scientist eyes a proper breakout hit and Katy Perry sees a less-remembered older hit gain newfound interest.
Beyoncé’s ‘Cowboy Carter’ Streams Giddy Up 116% Following Tour Launch
If not for the launch of Kendrick Lamar and SZA’s long-awaited co-headlining Grand National Tour last month, the most-anticipated live kickoff of the month would’ve almost certainly been Beyoncé‘s latest stadium trek, the Cowboy Carter Tour. Taking Bey around some of the biggest venues in the U.S. — and a couple in Europe as well — the Cowboy Carter Tour opened to rave reviews at Inglewood, Calif.’s SoFi Stadium last Monday (April 28), with fans around the globe gobbling up any live clips available and prepping their own costumes for when the Queen’s rodeo comes to town.
And those same fans — whether inspired by the clips that have circulated, or merely attempting to bone up on its deeper cuts before future live dates — are of course also streaming the album in droves. From last Friday to Sunday (Apr. 25-27), the three days before the tour’s launch, Cowboy Carter generated 4.7 million total official U.S. on-demand streams across its tracks, according to Luminate. For the three days after the launch (Apr. 29-May 1), that number was up to over 10.2 million — a gain of 116%. Some of the songs from the album receiving the biggest bumps over that period include “Ya Ya” (up 147% to 544,000), “Protector” (up 207% to 438,000) and of course Bey’s reinvention of Dolly Parton’s classic “Jolene” (up 118% to 405,000).
The streaming bump can also be seen in the chart performance of Cowboy Carter — which had slipped to No. 193 on the Billboard 200, at risk of falling off altogether, before rebounding all the way to No. 63 on this week’s chart (dated May 10). Will this be a one-week bump for Bey’s latest, or will it extend throughout the tour, Eras-style? That will certainly be one of the many things we continue to monitor about the Cowboy Carter Tour is it gallops around the country from here.
Mariah the Scientist’s New Song ‘Burning’ Up the Streaming Charts
R&B singer-songwriter Mariah the Scientist has developed a strong fanbase and critical reputation over the course of her three studio albums and a variety of one-off singles and feature appearances — including on Billboard Hot 100 hits by 21 Savage (“Dark Days”) and Tee Grizzley (“IDGAF”). But to this point, despite her burgeoning profile — with an added boost in exposure from her romantic relationship with hip-hop icon Young Thug — she’s still yet to notch a true breakout hit of her own as a lead artist.
Well, not until this week, anyway, following the Friday (May 2) release of Mariah’s new love ballad “Burning Blue” — which many have understandably taken to be about her storied beau, who was recently released from prison after submitting a a non-negotiated guilty plea in his RICO trial that resulted in his being sentenced to 15 years probation but no jail time. “Burning” had been teased extensively by Mariah pre-release, and upon dropping, quickly set fire to the Apple Music real-time chart, rising all the way to the top of the listing. In total, the song has racked up over 7.3 million on-demand U.S. audio streams in its first four days of release (May 2-5), according to early estimates from Luminate — an eye-popping number for a brand-new song by an artist with little chart crossover history.
Now, with the loved-up ballad spreading its way through the internet, the song sets its sights on a Hot 100 debut next week — with a good chance of even entering in the chart’s top half — as Mariah the Scientist takes the first big step on what could be a major 2025 level-up for her.
Fans Still “Thinking” About Overlooked Katy Perry Hit
While the headlines haven’t always been the kindest to Katy Perry the past month, she is off on her Lifetimes Tour, and apparently getting fans wistful about some of older hits. One that’s taken off in the past couple weeks is one that didn’t make the tour setlist: lovelorn ballad “Thinking of You,” the lone hit among breakout set One of the Boys‘ first four hits that didn’t make the top 10, peaking at No. 29 in February 2009.
The song has started to spread on TikTok — with some fans comedically taking on her vocal affectations on the track, and others simply pining for Perry at her most Alanis Morissette, a singer-songwriter mode that Perry rarely returned to on her singles after going pop supernova with 2010’s Teenage Dream blockbuster. Whatever the inspiration, the song’s virality has resulted in it nearly doubling in weekly official on-demand U.S. streams, from 279,000 for the tracking week ending April 24 to 539,000 the week of May 1, according to Luminate.
If it’s too late for Perry to work it into her Lifetimes set, maybe opener Rebecca Black could take it on instead? She has previously shown an affinity for covering less-remembered early Katy Perry singles…
