Kyle Richards Calls out Company for Using AI Pic of Her to Promote Product

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Credit: Marc Patrick/BFA.com

Kyle Richards called out a company called Saphily on her Instagram Story over the weekend after seeing that the brand had used an AI version of her to promote one of its products.

As her daughter Alexia Umansky, 29, celebrated her bachelorette party with her family, including sisters Farrah Aldjufrie, 36, Sophia Umansky, 25, and Portia Umansky, 17, and cousins Nicky Hilton, 41, and Kimberly Jackson, 30, the 56-year-old Real Housewives of Beverly Hills star took to social media to confirm she has no affiliation with the brand.

“This company is using an AI version of me to promote their product that I’ve never heard of. I do not endorse this product. [Saphily Official] please take this down immediately,” Kyle wrote on June 29, along with a message that read “FAFO [F*ck Around, Find Out].”

She then added in a second Story, “For those of you who may have missed the small text on [my] previous story, this is an AI version of me. I am not promoting that product.”

In another, far more positive post on Instagram, Kyle shared a video from Alexia’s bachelorette party with her fans and followers.

“Loving this Family Bachelorette,” she captioned the clip, which saw the RHOBH cast member dancing with her daughters, nieces, and friends, including Justin Sylvester, 38.

While many members of the family were included in the bash, Kathy Hilton, 66, was not present, which Kyle confirmed in a comment.

“Gorgeous family,” Kathy had written in a message of her own.

“Wish you were here!!” Kyle replied.

As RHOBH fans may know, Alexia became engaged to longtime boyfriend Jake Zingerman in November of last year. The couple then celebrated their engagement with an over-the-top bash with Kyle, Mauricio Umansky, 55, and other family members and friends in May.

The Real Housewives of Beverly Hills season 15 is currently in production.