A sprawling network of nine themed houses and more than 80 cameras has transformed the grounds surrounding the Coachella Valley Music and Arts Festival into what organizers are calling the biggest live streaming operation ever assembled at a music festival.
MemeHouse Networks launched the initiative, dubbed The Scene, across both weekends of the annual desert festival, generating more than 2,500 hours of live content streamed simultaneously to audiences worldwide through platforms including Twitch and Kick.
The compound functions as a dual-purpose space. During daylight hours, the houses operate as luxury wellness retreats, beauty and glamour hubs, gaming installations and brand activation spaces. After dark, each house shifts into a creator-led broadcast environment, with all nine streaming at the same time.
Sandra Aderibigbe, MemeHouse’s Director of Marketing, said the project was built to reflect how festival culture is consumed in the modern era.
“Coachella has always been the place where culture moves first, and The Scene is our answer to what that looks like in 2026,” Aderibigbe said. “We built nine houses, each with its own world, its own energy, and its own community of creators living and streaming in real time. It’s the largest IRL streaming studio ever built at a music festival, and every moment of it is live for anyone in the world to watch.”
The production drew notable visitors, including WBC welterweight champion Ryan Garcia. The 27-year-old boxer attended Friday night festivities, photographed in a bright red tracksuit with a slicked-back hairstyle alongside Keella Garre, CEO of YDG WRLD, who wore a burgundy feathered ensemble.Garcia said the experience left an impression.
“I love Coachella, and I love MemeHouse — they know how to throw a real event — the level of hospitality is top tier, always love their event, and catching up with friends who attend,” Garcia said.
Garcia was among several high-profile figures drawn to the compound, which MemeHouse describes as “a neighborhood of distinct experiences, each with its own atmosphere, programming, and streaming personalities.”
This year’s Coachella has already generated significant buzz beyond the music, with unannounced appearances drawing widespread attention on social media. MemeHouse’s operation adds another layer to the festival’s cultural footprint by extending its reach to global online audiences who never set foot in the Coachella Valley.
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