Rappers like Soulja Boy, DDG, Sexyy Red, and Sauce Walka offer their opinions on the Audemars Piguet and Swatch collaboration, but the recent unveiling of the new timepiece shows it’s very different from what rappers initially expected.
The Audemars Piguet and Swatch “Royal Pop” collaboration sparked a lot of conversation online when initial photos popped up on social media of APs in different rainbow colors with reports saying that they will be at an accessible price point, making them affordable for the average hypebeast consumer. However, the photos were not from the company, which likely confused people to think the watch would look like that.
But on Tuesday (May 12), Swatch posted a trailer of the official AP x Swatch “Royal Pop” watch collabo. In the clip, which can be viewed below, the collection is actually eight bioceramic pocket watches in different colors with a retail price of $400.
This is vastly different from what people believe Audemars Piguet and Swatch were going to release. Of course, they were going by the fake photos.
Nevertheless, there are reports of people currently camping out at Swatch’s retail location in New York City so they can be the first to get their hands on the timepiece.
Earlier this week, several rappers weighed in on the Audemars Piguet and Swatch partnership. While some weren’t happy with the collab, others viewed it as a strategic move by AP to release a more attainable watch for the general public.
DDG, who is an avid watch collector, was pissed off at AP for teaming up with Swatch. The Michigan rhymer believed their partnership would only devalue his own pricey and rare collection of APs.
“Only ni**as who collect watches understand my reasoning for frustration,” he wrote. “My AP watch is rare & discontinued, so [I] HAVE to pay resale. That’s like buying a ferrari [and] they collab with honda [and] make a ferrari civic for $30k. But my bad for pissing yall lil ni**as off! [Get] ya AP!”
Meanwhile, Sexyy Red compared the AP and Swatch collabo to the G-Shock watch craze of the mid-2000s.
“Dem APs bout to flood da skreets like G shocks in 06,” she wrote.
Soulja Boy also agreed with Sexyy writing, “The whole hood finna have APs [cry laughing emoji].”
The new Audemars Piguet and Swatch “Royal Pop” pocket watch will arrive in stores on May 16 with prices beginning at $400.
Watch the Trailer for the New Audemars Piguet and Swatch Pocket Watch Collabo
Watch More Details About the New Audemars Piguet and Swatch “Royal Pop” Pocket Watch Collaboration
See Rapper’s Opinions About Audemars Piguet’s Collaboration With Swatch Watch
