Disney Looking To License Content To Netflix — Except For Their 3 Biggest Brands

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Disney is looking into licensing more of their shows and movies to the Netflix streaming service, but certain important brands will remain exclusive.

Disney Looking To License Content To Netflix — Except For Their 3 Biggest Brands

This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available.

Summary

Disney is exploring the possibility of licensing some titles to Netflix again, but not including their major brands like Disney Pixar, Marvel, and Star Wars. Disney CEO Bob Iger considers these major brands to be crucial building blocks for their own streaming platform, Disney+. According to Iger, the licensing of Disney titles to Netflix would not compromise the competitive advantages and differentiation provided by the Disney Pixar, Marvel, and Star Wars properties on Disney+.

Disney is in the process of pursuing a new relationship with Netflix. Many Disney titles have been licensed to the online streaming service over the years, but their licensing agreements began to dry up when Disney developed their own proprietary streaming service, Disney+. The Disney+ service offers subscribers access to many titles from the Disney library as well as other libraries they own including 20th Century Studios and National Geographic, on top of original shows and movies such as the Marvel Cinematic Universe’s WandaVision and Hocus Pocus 2.

Per Variety, Disney CEO Bob Iger has shared the company’s upcoming streaming plans during their quarterly earnings call. He revealed that Disney is looking into licensing some of their titles to Netflix once again, however this won’t involve some of their flagship Disney+ shows and movies from brands including “Disney Pixar, Marvel, [and] Star Wars.” Iger called those properties “really important building blocks” for their streaming platform. Read his full quote about those brands below:

Those are real, obviously competitive advantages for us and differentiators. Disney Pixar, Marvel, Star Wars, for instance, all doing very, very well on our platform, and I don’t see why just to basically chase bucks we should do that when they are really really important building blocks to the current and future of our streaming business.