“While building SWIXXZ, I’ve always believed in the power of dreams and individuality.” says entrepreneur and “anti-pop” star Maggie Lindemann of her multifaceted brand. Though her breakout was in the music world, since day one, the versatile artist has been building the foundation for a full and expansive career. Her songs have surely done their part in “keeping emo alive,” but outside of that, Lindemann has let us know her taste and talent are as astute in fashion, podcasting, and creating her own music label as it is with singing. Today, she’s taking entrepreneurship to the next level, and paying it forward.
Read more: UPSAHL shares her 9 favorite songs from the ‘90s
In collaboration with AltPress, her company SWIXXZ is debuting a new series, SWIXXZ Presents, which will be hosted by Demi Ramos, highlighting a group of inspiring artists in Lindemann’s orbit who span music, comedy, sports, the arts, and more. The common denominator? Each one, like Lindemann herself, is relentlessly following their dreams — despite all odds.
“With SWIXXZ Presents, we dive into the inspiring journeys of creative artists, showcasing the resilience to pursue dreams despite external opinions.” Lindemann tells AP. “This series is a celebration of authenticity, a reminder that your unique path is worth embracing. Just like my brand SWIXXZ, it’s about breaking free, expressing yourself, and proving that the pursuit of your passion is always a journey worth taking.”
The first episode of the series features UPSAHL, a uniquely exciting force in the alt-pop arena.
