DMC of the legendary Run-DMC revealed that not one but two biopics about the famed group are on the way – despite his initial resistance to make any at all.
While talking to AllHipHop in an interview published on Thursday (February 1) Darryl “DMC” McDaniels explained that, years earlier when films like N.W.A’s biopic Straight Outta Compton were hot, he didn’t like the idea of jumping into that already crowded lane. However, working on the group’s new documentary Kings From Queens got him to see things differently.
“I didn’t want to jump on a biopic bandwagon,” he said. “That’s why. After the documentary airs, you could tell a story. There’s so many stories in the Run-DMC biopic though. So after this airs, what segment are you going to take out of this to do the biopic? You’re going to tell D meets Run and this and that. That’s impossible to tell. So a little teaser is maybe we’ll do a biopic focusing on the Raising Hell years. That’ll be very interesting.”
While nothing is official in the movie realm just yet, the three-part docuseries Kings From Queens: The Run-DMC Story premieres on Peacock on Thursday (February 1).
In the lead-up to the release, DMC also sat down with HipHopDX to discuss his group’s rise to fame during an era when superstars didn’t look or sound like him or his group. During the chat, he reflected on the trio landing the first-ever brand deal in rap history (with Adidas), while discussing the current state of fashion in the industry.
“People got to understand we wasn’t selling a product; we was selling a spirit,” he began. “Yes, the wealth fucked it up […] When you look at kids from this generation, they holding their watch up and pointing at it; they holding their chain up; they holding their money up like that; they pointing at the car, they taking a picture by the car.
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“Killer Mike said, ‘We were so proud, we had cars, gold and jewelry, but we pointed at ourselves’ — we were the wealth.
“We wore what everybody else in the places we came from was wearing, so it created a sense of value universally. Now, because we came as we were in those $40 sneakers and the sneakers started selling off the hook, the other high-end companies stole our look, style and presence, and the only thing that they’re selling right now is product, but they’re not selling spirit.”
The rap pioneer concluded: “So now, these kids will lie, cheat, steal just to look like something that’s really not worth anything. Run-DMC’s relationship with adidas is way bigger than Run-DMC and adidas.”
