A rumor has circulated on social media that Universal Music Group allegedly tried to force Drake and Kendrick Lamar to reconcile and end their feud. However, a close source has debunked this.
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The rumor stemmed from a blind item claiming that Kendrick, Drake, and UMG executives had a meeting to resolve their issues. It stated that UMG wanted Kendrick to apologize to Drake and release a statement denying rumors of Drake being a pedophile. UMG executives believed Drake suffered financially from the ongoing beef and wanted Kendrick to clear his name.
According to TMZ, a close source explained that no meeting had occurred between the two artists and UMG. They also said that the blind item is entirely fabricated and UMG would never intervene in such matters, considering the feud between Drake and Kendrick to be a private issue. Furthermore, the label has no interest in involving itself in the personal conflicts of its artists.
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However, the ongoing rivalry has benefited the label financially. Their music releases have generated substantial streams and plays, transitioning into significant revenue for UMG. With both artists being signed to the label’s subsidiaries, their tracks have been lucrative for UMG, providing a financial incentive.
It also seems that the rivalry between Drake and Kendrick might end, as DJ Hed reportedly hinted earlier this week that Drake was ready to throw in the towel. But the speculation came before a shooting incident that took place in front of Drake’s house, which has added another anecdote to their ongoing saga. However, it is unclear how the violent incident might impact their musical relationship moving forward.
