The Marvel Television banner is returning for live-action series’ like Agatha All Along, Daredevil: Born Again, and Ironheart.
Marvel Studios Head of TV, Streaming, and Animation Brad Winderbaum recently revealed in an interview that this is to help viewers know they can “jump in anywhere” in the MCU and still understand the plotline.
“We want to make sure that Marvel stays an open door for people to come in and explore,” Winderbaum told Comic Book. “On the heels of Endgame, I think there was, maybe, a little bit of an obligation to watch absolutely everything in order to watch anything.”
Winderbaum continued, “As you know, as a comics fan, they’re designed to just pop in, find something that you like, and use that to enter you into the universe, and then you can explore and weave around based on your own preferences.”
Although all shows will still be part of the MCU, viewers won’t be forced to watch one production to understand the other one.
“Part of the rebranding of Marvel Studios, Marvel Television, Marvel Animation, even Marvel Spotlight is to, I think, try to tell the audience, ‘You can jump in anywhere. They’re interconnected, but they’re not. You don’t have to watch A to enjoy B. You can follow your bliss. You can follow your own preferences and find the thing you want within the tapestry of Marvel,’” Winderbaum explained.
The Marvel Television banner was folded into Marvel Studios in 2019, with Kevin Feige overseeing all development for the shows being developed for Disney+. Agatha All Along, which premieres September 18, will be the first series under the resurrected banner.
