Dr Phil’s shock career move less than a year after announcing retirement

Dr. Phil McGraw is making a comeback to television less than a year after announcing his retirement.

In an announcement posted to X on Monday, the TV icon shared that he’ll be returning to viewer’s screens on a daily basis – and this time, his show will air at 8 p.m. in the US.

“I’m coming back in primetime on a whole new network that’s called Merit Street Media,” McGraw, 73, said in the video announcement.

Watch the video above.

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“It’s my new network, but I’ve got some news that I want to share with you about that,” he says in the clip, “This is actually not my network, this is our network.”

He adds: “This is something that’s going to be focused entirely on what’s important to you. What you want to talk about, what you want to do, and Dr. Phil is going to be on in primetime.”

The show, titled Dr. Phil Primetime will reportedly premiere February 26 and is set to follow the format of the host’s original show.

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“As always, the audience will dictate our content because they are our content, and I want my viewer’s help in building Merit Street,” McGraw continued in a statement.

“I continue my pledge to help individuals, couples, and families have the tough conversations, face the hard realities, and get real answers for the most positive and effective outcome.”

McGraw added, “I absolutely love talking to real people about real problems. People who aren’t just complaining but are actively looking for real solutions to better their lives.”

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The announcement comes just under a year after the star announced the end of his original talk show.

On May 25 – four months after the host announced the series would be ending – the world witnessed the final episode of McGraw’s long-running daytime talk show.

“I have been blessed with over 25 wonderful years in daytime television,” McGraw told PEOPLE at the time.

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“With this show, we have helped thousands of guests and millions of viewers through everything from addiction and marriage to mental wellness and raising children.”

He continued, “This has been an incredible chapter of my life and career, but while I’m moving on from daytime, there is so much more I wish to do.”