As Diddy continues to face sexual abuse lawsuits, at least 18 companies have already cut ties with the mogul, according to a new report by Rolling Stone. As we previously shared, Diddy recently launched his e-commerce platform, Empower Global but after Cassie and three other women accused him of sexual assault and physical violence, certain brands have reportedly decided to walk away from him.
Rolling Stone reports that they spoke with 18 different brands and all of the companies confirmed that they are no longer doing business with Diddy. “This decision was made on the day that Casandra Ventura filed her lawsuit,” Annette Njau, founder of luxury-bag, eyewear, and apparel company House of Takura, told Rolling Stone. “We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable. We believe in victims’ rights, and support victims in speaking their truth, even against the most powerful of people.”
RELATED: UPDATE: Diddy Denies Latest Allegation That He ‘Gang Raped’ A 17-Year-Old in New Lawsuit: “Enough Is Enough”
Lenard Grier, co-founder of No One Clothiers, also explained why his company made the decision to cut ties with Diddy. “While this decision was difficult due [to] the reverence we once held for Mr. Combs as a leader in business and entertainment, it was clearly the correct choice,” Grier tells Rolling Stone. “Our brand is founded on the belief that every individual is important and worthy of respect, regardless of gender, ethnicity, age, etc. The allegations against Mr. Combs are in direct conflict with these beliefs. In turn, we felt a moral imperative to end our relationship.”
Ashli Goudelock, founder of luxury skin-care brand Tsuri, says her company “unequivocally seeks to terminate” its partnership with Empower Global. “As a women-owned and -led company, we do not and will not linger in a gray area about the mistreatment of women,” she says.
As we all know Diddy was hit with another lawsuit recently. As we previously reported, an unnamed woman filed a lawsuit Wednesday and stated Diddy and his former Bad Boys president, Harve Pierre and another man “gang raped” and “sex trafficked” her in 2003 when she was a 17-year-old high school junior.
After Diddy’s fourth lawsuit made headlines the mogul released a statement denying the allegations against him. “Enough is enough. For the last couple of weeks, I have sat silently and watched people try to assassinate my character, destroy my reputation and my legacy. Sickening allegations have been made against me by individuals looking for a quick payday. Let me be absolutely clear: I did not do any of the awful things being alleged. I will fight for my name, my family and for the truth,” the statement said.
RELATED: New Lawsuit Filed Against Diddy Accuses The Mogul Of Sexually Assaulting, Drugging Woman In 1991
Pierre spoke with TMZ and also denied the allegations against him. “This is a tale of fiction. I have never participated in, witnessed, nor heard of anything like this, ever. These disgusting allegations are false and a desperate attempt for financial gain.” He continues, “I will vigorously protect my reputation and defend my name. Those who know me recognize that these claims are not true.”
