For the last three years, Malachi Shockley has been building his brand Nevermind. Based out of LA, born in Kentucky, Shockley’s designs string together the environments that reared him. The result is a blend of cultural, and literal, landscapes.
“Nevermind is super personal to me. The brand is truly an homage to growing up as a punk kid in Kentucky,” he tells AltPress. “The dynamic of hanging alone in the woods one day to being in a chaotic pit at a house show the next really stuck with me. The graphics are all inspired by punk and hardcore, but I wanted to balance that look with the serenity of nature through earth tones and peaceful surroundings in my photo shoots.”
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And with that sentiment as its foundation, Nevermind has grown. We’ve seen Shockley’s vision come to life in the form of lush green knitwear emblazoned with the face of the Velvet Underground’s Nico. A deep brown T-shirt with “ecstasy” embroidered on the front. However, for his latest drop, the Spring ‘24 collection, Shockley is fully immersing us in the Mother Earth-meets-Minutemen aesthetic — with T-shirts, headwear, and totes peppered with punk-inspired graphics, in trademark rich, natural tones, camouflage, and textural mineral washed fabric. What’s more, the lookbook features a tongue-in-cheek flip on the traditional model, with a ghillie-suited figure.
“This season, I got to work with a close personal friend, Errick Easterday, to create a really dynamic video and editorial shoot using a ghillie suit,” Shockley says. “The idea of creating a character out of this ghillie suit-covered man was really interesting to me, taking something used for hunting and reinterpreting it as a fashion piece felt rebellious.”
Check out the lookbook below, and shop Nevermind’s new collection here.
