Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home DramaAlert

Dana Santiago To Lead Raptive Represents’ Inclusive Partnerships

rmtsa by rmtsa
May 22, 2024
in DramaAlert
0
Dana Santiago To Lead Raptive Represents’ Inclusive Partnerships
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Trump Lays Off More Than 4,000 Workers During Shutdown

Rebecca Ferguson Revisits “Idiot” Co-Star She Spoke About Last Year

Diane Keaton, Oscar-winning star of ‘Annie Hall’ and ‘The Godfather,’ dies at 79 – National

Dana Santiago To Lead Raptive Represents’ Inclusive Partnerships

by Shanique Yates

May 22, 2024

She will lead Raptive Represents, an initiative launched by the company to link Raptive’s diverse creators and publishers with leading brands through strategic partnerships.

Dana Storm Santiago has been tapped to lead inclusive partnerships at Raptive. In the new role, she will spearhead Raptive Represents, an initiative launched by the company to connect Raptive’s diverse creator and publisher content with leading brands through strategic partnerships with BOMESI and MAVEN, according to a press release.

By aligning with MAVEN and BOMESI, the goal is to help advertisers and agencies achieve their commitments to diverse-owned media spending while simultaneously creating new opportunities for brands and diverse creators to collaborate.

“Raptive is the #1 destination for advertisers to connect with diverse creators, achieving massive scale within a premium content environment,” said Raptive Executive Vice President of Partnerships, Marla Newman, in a statement. “We are so excited to have Dana leading this effort to make it easy for brands to connect to our incredible creators and their audiences. Her insights into diverse audiences and deep experience crafting campaigns that resonate across cultures will benefit brands and our creator community.”

As a new kind of media company designed specifically with content creators in mind, Raptive is home to one of the largest and most diverse audiences on the internet. The company continues to merge its stance as one of the world’s largest ad management companies. It has a comprehensive suite of monetization, audience, and business solutions geared toward helping those same creators turn their passions and talents into lucrative independent brands.

With more than 16 years of experience in national sales and brand partnerships, Santiago, a native New Yorker, is dedicated to tailoring strategies that shift conversations within the cultural marketing landscape. In her most recent role at Essence Ventures, she developed new revenue-driving opportunities for partners while also managing strategic multiyear and multimillion-dollar partnerships with Fortune 100 clients.

“Creators are boldly redefining the traditional norms of publishing, reshaping lifestyle choices that resonated worldwide,” said Santiago in the news release. “Raptive is committed to democratizing the media landscape and leveling the playing field for content creators from underrepresented groups. Throughout my career, I have been unwavering in my commitment to driving forward the critical imperatives of equity and inclusion and I am invigorated by the opportunity to spearhead this initiative connecting advertisers seeking to activate inclusive investment strategies with successful, diverse creators, and opening more investment to support quality content.”

Current properties owned by the multicultural creatives backed by Raptive have a current reach of over 58 million unique visitors per month. Through Raptive Represents, brands will have a certified, approved channel for DE&I media buying across more than 500 diverse content creators’ premium websites across 27 content categories that focus on everything from food, family, and home to travel, tech, personal finance, and beyond.

RELATED CONTENT: 4 Ways Content Creators Can Turn their Passion Into A Business



Source link

Tags: DanaInclusiveLeadPartnershipsRaptiveRepresentsSantiago
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Trump Lays Off More Than 4,000 Workers During Shutdown

by rmtsa
October 12, 2025
0
Trump Lays Off More Than 4,000 Workers During Shutdown

by Daniel Johnson October 11, 2025 Trump has also mused publicly that Democrat workers should be fired. More than 4,000 federal employees received layoffs notices on Oct.10 following...

Read more

Rebecca Ferguson Revisits “Idiot” Co-Star She Spoke About Last Year

by rmtsa
October 12, 2025
0
Rebecca Ferguson Revisits “Idiot” Co-Star She Spoke About Last Year

Rebecca Ferguson has once again addressed that unnamed actor-cum-“absolute idiot” who previously made her life a living hell on set. In a new interview with The Sunday Times,...

Read more

Diane Keaton, Oscar-winning star of ‘Annie Hall’ and ‘The Godfather,’ dies at 79 – National

by rmtsa
October 11, 2025
0
Diane Keaton, Oscar-winning star of ‘Annie Hall’ and ‘The Godfather,’ dies at 79 – National

Diane Keaton, the Oscar-winning star of “Annie Hall,” “The Godfather” films and “Father of the Bride,” whose quirky, vibrant manner and depth made her one of the most singular actors of...

Read more

Stacey Rusch Talks Her Sophomore Season [Exclusive]

by rmtsa
October 11, 2025
0
Stacey Rusch Talks Her Sophomore Season [Exclusive]

The Real Housewives of Potomac are back for season 10, and Stacey Rusch is not holding back. After fellow housewives Gizelle Bryant and Ashley Darby claimed an unnamed...

Read more

New York DMV Workers Accused Of Cheating Scheme Involving CDL Exams • Hollywood Unlocked

by rmtsa
October 11, 2025
0
New York DMV Workers Accused Of Cheating Scheme Involving CDL Exams • Hollywood Unlocked

Several employees at New York’s Department of Motor Vehicles have been accused of running a cheating scheme that allowed unqualified applicants to obtain commercial driver’s license (CDL) permits...

Read more
Next Post
Am I Ok? Release Date, Trailer, Cast & Plot

Am I Ok? Release Date, Trailer, Cast & Plot

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • The Last Frontier – Season 1
  • Trump Lays Off More Than 4,000 Workers During Shutdown
  • Jurassic World Trailer Previews Chaos Theory’s Final Season

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In