Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home DramaAlert

Raven Johnson Scores NIL Deal With Parfait Beauty Brand

rmtsa by rmtsa
May 25, 2024
in DramaAlert
0
Raven Johnson Scores NIL Deal With Parfait Beauty Brand
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Pentagon Reportedly Receives $130 Million Donation from Trump Ally to Pay Troops During Government Shutdown • Hollywood Unlocked

President Trump’s USFL New Jersey Generals Owner Jacket Up For Auction

Fawn Weather Calls Out ‘Smear Campaign’ Against Uncle Nearest

Raven Johnson Scores NIL Deal With Parfait Beauty Brand

by Stacy Jackson

May 24, 2024

The University of South Carolina guard plans to incorporate Parfait’s U-part curly wigs and rock a half-up, half-down look.

Raven Johnson, a starting guard for the University of South Carolina Gamecocks basketball team, has forged a groundbreaking NIL partnership with Black-owned beauty brand Parfait.

As part of the new deal, Parfait introduced its “Ravenge Tour” wig, inspired by the two-time NCAA champ and designed for customers looking for versatility and performance. Crafted for the multifaceted individual who effortlessly transitions from athletic to stylish, the innovative sport-mode wig defies convention by refusing to budge. The unwavering fit makes the wig resilient, flexible, and “undefeated,” Parfait described on its website.

This historic collaboration aims to amplify female voices in the male-dominated sports industry. According to Andscape, Parfait’s co-founder and CEO, Isoken Igbinedion, believes the deal sets “a new standard for how female athletes should be treated and how they can maintain and express their personal style without compromise.”

Johnson expressed her excitement, saying, “I’m so grateful that beauty brands are partnering with women athletes…not just partnering with a beauty brand like Parfait but a brand that Black women own. That means a lot to me.”

As part of this novel arrangement, Parfait will create products tailored to complement Johnson’s athletic lifestyle. Igbinedion and her little sisters are huge fans of Johnson, and the entrepreneur is thrilled about the opportunity for Johnson to build her wealth and brand through the collaboration. Johnson’s deal will allow her to learn about the products as they are created for her to wear.

“[Parfait] is so excited to support her and give her opportunities that are not available to women,” Igbinedion told the outlet. “I know it’s starting to happen, but it’s not happening fast enough, and it’s not having at the speed it needs to. We’re excited to be one piece of this much larger movement.”

Johnson’s signature style on the court involves rocking lashes, lip gloss, and flaunting her “slayed” long hair. She regards her wigs as being in “sport mode,” explaining, “There’s a thing on the wig that has a strap on the back, and it makes the wig tighter. And you have, like, this comb in the wig that you can put under the band that you tie, and it makes it like tighter. It makes it secure so that the wig won’t go anywhere. It’s good for athletes.”

The Atlanta native plans to incorporate Parfait’s U-part curly wigs and half-up, half-down styles into her look.

As BLACK ENTERPRISE previously highlighted, Parfait is the world’s first artificial intelligence-powered hair tech platform for Black women. The platform, endorsed by tennis icon Serena Williams, creates the most simple, frictionless experience for wig shoppers searching for the perfect hair extensions.



Source link

Tags: BeautyBrandDealJohnsonNILParfaitRavenScores
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Pentagon Reportedly Receives $130 Million Donation from Trump Ally to Pay Troops During Government Shutdown • Hollywood Unlocked

by rmtsa
October 25, 2025
0
Pentagon Reportedly Receives 0 Million Donation from Trump Ally to Pay Troops During Government Shutdown • Hollywood Unlocked

The Pentagon has reportedly received a $130 million donation from an anonymous ally of President Donald Trump, intended to help pay military personnel during the ongoing government shutdown,...

Read more

President Trump’s USFL New Jersey Generals Owner Jacket Up For Auction

by rmtsa
October 25, 2025
0
President Trump’s USFL New Jersey Generals Owner Jacket Up For Auction

President Trump Generals Owner Jacket Hits Auction USFL Jacket Up For Sale! Published October 25, 2025 12:50 AM PDT Before he was President Trump, he was New Jersey...

Read more

Fawn Weather Calls Out ‘Smear Campaign’ Against Uncle Nearest

by rmtsa
October 25, 2025
0
Fawn Weather Calls Out ‘Smear Campaign’ Against Uncle Nearest

by Jeroslyn JoVonn October 24, 2025 Weaver addressed the ongoing receivership battle at the 'Inc. 5000 Conference' on Oct. 24. Uncle Nearest founder and CEO Fawn Weaver is...

Read more

Paramount Ahead, But Are There Other Suitors?

by rmtsa
October 24, 2025
0
Paramount Ahead, But Are There Other Suitors?

Even in an industry increasingly accustomed to head-snapping change, this has been quite a week. After Paramount Skydance made the third in an escalating series of acquisition offers...

Read more

Meet the Blue Jays fan knitting a post-season sweater while watching the playoffs

by rmtsa
October 24, 2025
0
Meet the Blue Jays fan knitting a post-season sweater while watching the playoffs

As the Toronto Blue Jays get ready for the World Series to begin Friday night, one fan has travelled from the United Kingdom to show her support for...

Read more
Next Post
Nostalgix Drops '90s-Inspired Bass House Banger, "Look At Me"

Nostalgix Drops '90s-Inspired Bass House Banger, "Look At Me"

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
DramaWired

Browse the Latest Entertainment News on DramaWired.com. Celebrity News, Movies, Music, Gossip, Comics, TV and More News.

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Get 5 FMV Games for Under $10 with Fanatical — GeekTyrant
  • Garcelle Beauvais on Why She & Sutton Are Done for Good
  • Kim Kardashian Nearly Pops Out Of Corset For ‘Birthday Behavior’

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In