NFL superstar Victor Cruz, KidSuper, and Captain Morgan are teaming up to launch a limited-edition merchandise line that is as legendary as the Super Bowl. Starting November 22, fans can purchase the Captain Morgan Crewneck at KidSuper.com. In addition, Captain Morgan will offer exclusive access to fans aged 21 and older at FollowTheCaptain.com, where they can find hidden surprises leading up to Super Bowl LIX.
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The Captain Morgan Crew combines Victor Cruz’s unique style with KidSuper’s bold aesthetic and the playful signature of Captain Morgan, all aimed at gearing up fans for the season’s biggest game. Colm Dillane, founder and director of KidSuper, expressed that collaborating with Victor Cruz made this project “extra special” because of his legendary status in the NFL. He also mentioned that partnering with Captain Morgan allowed him to explore his creative ideas while “pushing boundaries and taking risks.”
Victor Cruz also expressed his love for fashion and noted that he had to be a part of Captain Morgan’s first-ever merch drop: “After working with Captain Morgan for years, I knew I had to be part of their first-ever merch drop. With Colm and the KidSuper brand on board, we’ve cooked up something truly special.” The exclusive design made its debut in NYC, where Cruz and Dillane unveiled the crewneck from a massive shipping container in Grand Central Terminal.
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Anne Nosko, VP of Captain Morgan, said the collaboration brings together two icons to ensure fans will be inspired to have fun:
“As the Original Spiced Rum, we brought together our own crew – complete with an NFL legend and an iconic NYC brand – to create something that inspires you and your crew to infuse every moment with fun and spark the adventure of a lifetime.”
Cruz and Colm later celebrated their collaboration with Captain Morgan by sharing an intimate dinner with close friends and colleagues.
