If you know, you know. Taylor Swift didn’t post anything on her social media accounts on Friday, Dec. 13, her 35th birthday. But her official team online, known as Taylor Nation, used its social media accounts to point fans in the direction of a new section on Swift’s website that’s dedicated to archiving material across eras.
Fans can navigate the TS Eras Archive by clicking a picture of Swift on the photo banner from the era they’d like to explore. There, they can discover behind-the-scenes clips from the music video shoots for “Anti-Hero,” “Karma,” “Fortnight” and more, all newly uploaded to YouTube as of Dec. 13. The BTS videos can also be found by going directly to Swift’s YouTube page and sorting videos by “latest.”
“I have been the architect of my own chaos that I currently live in,” a silver statue version of Swift, as seen in the video still above, quips in the “Karma” clip. “I have no idea how many hundreds of showers it’s gonna take to get this off.”
A recurring theme in these clips is that Swift’s hands-on work, personality and style as a director are highlighted. Besides being the obvious star of each of the music videos here, she also directed them. Swift counts 10 directorial credits — 9 music videos and one short (All Too Well: The Short Film) — for projects released thus far, with a plan to shift to features. In December 2022, it was announced Swift will make her debut as a feature film director with Searchlight Pictures. The as-yet-unnamed film will be based on a script that’s a Swift original.
Many (if not all?) of the behind-the-scenes videos from Friday’s drop were played at stadiums on The Eras Tour ahead of Swift taking the stage for her 3.5-hour concert. The volume and excitement there made it difficult to pay close attention to all the little details in the clips, but now they can be watched at any time, and as many times as you’d like to see them, from the comfort of home. Even more fun: The video progress bar features an icon of Swift’s signature heart hands.
On Dec. 13, Taylor Nation also shared a link to a new Apple Music playlist from Swift, “Winter Warmers,” featuring carefully selected songs from her own catalog mixed with picks from Eras opening acts.
Swift’s massive Eras Tour wrapped in Vancouver on Dec. 8, just before she was named the big winner at the 2024 Billboard Music Awards on Dec. 12 — with 10 new wins, she’s become the most-awarded artist in the show’s history. “This is the nicest early birthday present you could have given me,” she said in her acceptance speech video, noting her fans’ support of the music is the reason for her being honored.
Billboard editors were on site at Vancouver’s BC Place to review the final weekend of The Eras Tour. Find Billboard‘s thoughts on night one, night two and night three, and relive the complete list of surprise songs Swift played throughout her Eras journey.
Watch all of Swift’s just-released behind-the-scenes clips, from the sets of “Karma,” “Fortnight,” “Bejeweled,” “Anti-Hero” and “Cardigan,” below.
