Coca-Cola and Disney just dropped a new short film/commercial that feels like a thank you letter to Star Wars fans. Set in a movie theater during a full-on Star Wars marathon.
It features Cantina aliens hang out in the lobby of the theater, cosplayers reenact the legendary Vader vs. Obi-Wan duel, and there’s even a Force-fueled tug-of-war over a Coke bottle between Rey and Kylo, straight out of The Last Jedi.
As you’ll see, it unapologetically it celebrates fandom. This is about the passionate fans of the franchise. It’s silly, charming, and heartfelt all at once, exactly what you’d want from something aiming to capture what it feels like to love Star Wars this much.
The short taps into the reason Star Wars still matters, the fans who keep showing up. And with over 30 character-themed cans out this summer, it’s a pretty fun excuse to stock up.
Watch the short below, and may your thirst be with you, always.