Lil Baby Hosts Fifth Annual Back to School Fest in Atlanta, Giving Back to Over 4,000 Families • Hollywood Unlocked

Lil Baby is proving—yet again—that his commitment to the community goes far beyond the music. This weekend, the Grammy-winning rapper and philanthropist teamed up with his nonprofit The Jones Project to host the fifth annual Back to School Fest, welcoming over 4,000 families to West End Production Park in the neighborhood where he grew up.

The event, created to help Atlanta’s youth gear up for the school year, featured free school supplies, uniforms, shoes, haircuts, and more—all while delivering a full day of fun and community empowerment.

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From School Supplies to Carnival Vibes — Lil Baby Brings It All to West End

Thanks to support from partners like j.mcallister Events, The Jessie Rose Project, Fanatics, The Athlete’s Foot, Slim & Husky’s Pizza, Zaxby’s, and Dr. Bombay Ice Cream, the warehouse space was completely transformed into a vibrant family-friendly festival.

Attendees were treated to:

Free school supplies and uniforms

Backpacks, wellness kits, and exclusive Fanatics-branded gear

On-site braiding and haircut services

Carnival rides, bounce houses, and face painting

Food and desserts from Zaxby’s, Slim & Husky’s, and Dr. Bombay Ice Cream

One of the standout features of the day? A Jones Project-branded bus that served as the center for community support and engagement—symbolizing the core of Lil Baby’s mission to uplift the next generation.

City leaders pulled up in full support, including Atlanta City Councilmembers Andrea Boone, Michael J. Bonds, Marci Overstreet, and civil rights attorney Eshe Collins, representing the Atlanta Board of Education.

Lil Baby’s Ongoing Legacy of Giving Back to Atlanta’s Youth

Lil Baby launched the Back to School Fest initiative in 2021 with a mission to provide Atlanta kids with everything they need to start the school year strong. And four years in, he’s not letting up.

“At this point, it’s about the kids,” Lil Baby said at the first event in 2021—and he’s stayed true to that promise.

From buying out entire Foot Locker stores for kids to funding scholarships, his work through The Jones Project continues to leave a powerful mark on the city. More than just a school drive, this event has evolved into a hub of resources, love, and unity—reminding families that they’re seen, supported, and never alone.

With Atlanta’s youth facing rising costs and educational challenges, this kind of investment is priceless. It’s not just about materials—it’s about representation, respect, and reinforcement of what community looks like when it works.