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Credit: ZUMAPRESS.com / MEGA
Ciara Miller offered a subtle response to the reveal of Amanda Batula and West Wilson‘s romance over the weekend on her Instagram Story.
Days after her former best friend and one-time flame confirmed they had developed feelings for one another, and as she stepped out with a friend (in a telling sweatshirt) in New York City, the 30-year-old Summer House star, who had allegedly hooked up with West, 31, just weeks ago, suggested that despite her heartbreak, bigger things were in store for her future.
“Just trust me…” read a meme posted to her account, which featured Jesus reaching for a small bear a girl was holding as he held a much larger one behind him.
“But I love it, God,” the girl replied.
As Ciara copes with Amanda, 34, and West’s massive betrayal, she’s reportedly been met with tons of business opportunities as endorsement deals come “flooding in.”
“Ciara’s had several brands reach out to work with her,” a source told Page Six on April 3. “Everybody wants to work with Ciara right now.”
According to Kayley Cornelius, a brand specialist, reality storylines can “translate directly into commercial value.”
“Ciara is benefiting because audiences are emotionally invested in the storyline, and brands want to align with personalities who are trending and being talked about in a positive or sympathetic way,” Kayley explained. “She comes across as authentic and grounded amid the drama, which is incredibly valuable from a brand perspective, and is likely why she is the one being flooded with deals.”
As Bravo fans will recall, there was a similar response when Vanderpump Rules alum Tom Sandoval, 43, got caught cheating on Ariana Madix, 40, with their friend and co-star, Rachel “Raquel” Leviss, 31. In the months that followed, Ariana was presented with several opportunities, including a position on Dancing With the Stars, a hosting gig on Love Island USA, and a run on Broadway.
“When a reality TV moment captures widespread attention, it can elevate someone almost overnight from cast member to headline figure,” Kayley continued. “While Ciara Miller may not be at that exact scale yet, she is clearly on a similar trajectory [to Ariana] in terms of increased visibility and opportunity … This is her moment to lock in brand deals, build meaningful partnerships and expand her presence beyond the show while the attention is at its peak.”
Kayley then said Ciara should move “quickly” and “strategically.”
“[Ciara should] align with brands that genuinely fit her image, so it feels authentic rather than opportunistic and like she’s trying to ‘sellout,’” she said. “That could be launching her own product line, securing ambassador roles, or even stepping into other media opportunities like hosting or collaborations that position her as more than just a reality TV personality. Overall, the goal here for her is to turn this spike in attention into a sustained personal brand that will carry her career.”
“Ultimately, her career is likely to get stronger from this point out, but it will solely depend on how she capitalizes on this window of attention. Those who act quickly and strategically tend to come out on top, and this is very much her moment to do that,” she added.
Meanwhile, as Amanda and West remain silent after last week’s reveal, Ciara was seen stepping out with a friend in the Big Apple, who was wearing a sweatshirt that read, “How we love is who we are,” in a series of images shared by Deuxmoi.
Summer House season 10 airs Tuesdays at 8/7c on Bravo.
