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Fithian Group To Launch Digital Marketplace Connecting Independent Filmmakers And Exhibitors

rmtsa by rmtsa
October 31, 2024
in DramaAlert
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Fithian Group To Launch Digital Marketplace Connecting Independent Filmmakers And Exhibitors
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The Fithian Group, launched last fall by longtime NATO chief John Fithian, has developed a data-driven, digital theatrical distribution marketplace it hopes will revolutionize how independent filmmakers and rights-holders book and release movies in theaters.

An early version of the platform, called Attend, rolls out Stateside in the first quarter of 2025. The U.S. and Australia will be initial markets.

Dozens of filmmakers and producers from Sean Baker to Steven Soderbergh Patty Jenkins and Ted Hope are supporting the concept, signing on to an Attend statement “that modern, democratic, data-driven marketplace providing an efficient and effective way to distribute all genres of film directly to theatres and audiences is a vital need for our industry and art form.”

Powered by entertainment tech firm Vista Group, the marketplace allows filmmakers to upload details and materials for their films directly onto the platform. Exhibitors can search the database, and Attend recommends movies. The platform also facilitates the logistics of getting the films to screen. It’s aimed at increasing both the number and range of movies exhibitors can offers and helping them program and market the titles.

The hope is to regain a thriving theatrical marketplace, which the Fithian Group says has been in decline for the past 20 years, well before the massive hit from Covid, streaming, and Hollywood strikes. It wants to help grow the annual theatrical release slate by featuring mid-range movies that have mostly disappeared from cinemas, international movies seeking domestic releases, and movies that typically receive limited theatrical release but could gain broader audiences through data-driven theater selection, scheduling and marketing.

“Attend expands possibilities for filmmakers and non-studio movies to reach audiences and to expand the reach and efficiency of existing distributors. Over many years of grappling with the challenges and opportunities facing the theatrical market worldwide, as industry leaders we have sought solutions that grow the business for all stakeholders,” said Jackie Brenneman, a founding partner of The Fithian Group.

“With their leading technology, Vista Group’s support will help create new opportunities for filmmakers, exhibitors and audiences that might not otherwise exist,” said Simon Burton, Vista Group’s Chief Film Officer. “We believe that supporting The Fithian Group with Vista’s technologies and solutions will create opportunities for rights holders, exhibitors and moviegoers”

Below is Attend’s mission statement and the list of industry players who agreed to publicly support it:

“We support Attend’s plan to revitalize independent film distribution and marketing through technology, transparency and respect for filmmakers and theatre owners. A modern, democratic, data-driven marketplace providing an efficient and effective way to distribute all genres of film directly to theatres and audiences is a vital need for our industry and art form. We look forward to using this important new tool for our work.”

Sean Baker

Chris Bender

Albert Berger and Ron Yerxa, Bona Fide Productions

Juliet Berman, Spiral Stairs Entertainment

Todd Black and Jason Blumenthal, Escape Artists

Nina Yang Bongiovi, Significant Productions

Effie Brown, Gamechanger

Kristin Burr, Burr! Productions

Anne Carey, Purple Pebble Pictures

Susan Cartsonis and Suzanne Farwell, Resonate Entertainment

Guymon Casady, Entertainment 360

Liza Chasin

Damien Chazelle and Olivia Hamilton, Wild Chickens

Dylan Clark, Dylan Clark Productions

Bruce Cohen, Bruce Cohen Productions

Dan Levy Dagerman and Selina Ringel, Two Hands Productions

Naomi Despres, Artina Films

Dean Devlin, Electric Entertainment

Lorenzo di Bonaventura, Di Bonaventura Pictures

Jonathan Eirich, Rideback

Marc Evans

Erik Feig, Picturestart

Bradley Fischer, Wise Owl Media

Craig Flores, Bread & Circuses Entertainment

Gary Foster, Gary Foster Productions, Inc.

Brad Fuller, Platinum Dunes

Dede Gardner and Jeremy Kleiner, Plan B

Todd Garner, Broken Road Productions

Howard Gertler, Little Punk

Emile Gladstone, Latchkey

Sarah Green, Brace Cove Productions

Carla Hacken, Paper Pictures

John Hall, Retinue Media

Margot Hand, Picture Films

Joe Hart, Hartland Studios

Alex Heineman, The Picture Company

David Hoberman, Hobie Films

Ted Hope, HopeForFilm, Double Hope Films

Leah Holzer, Defiant By Nature

Gale Anne Hurd, Valhalla Entertainment

Dan Janvey

Patty Jenkins, Wicious Pictures

Loretha Jones

Caroline Kaplan

Jonathan King

Cathy Konrad, Tree Line Film

David Koplan, Magnetic Fields Entertainment

Karyn Kusama, Familystyle Film

David Lancaster, Rumble Films

Greg Lauritano, Black Magic

Andrew Lazar, Mad Chance

Laura Lewis, Rebelle Media

Stephen Love, Made With Love Media

Nimitt Mankad, Inimitable Pictures

Andrew Miano, Depth of Field

Rob McGillivray, Tip-Top Productions

Tom McNulty, MC2 Entertainment

Paul Mezey

Kevin Misher, Misher Films

Gil Netter, Netter Films

Siena Oberman, Artemis Pictures

Sev Ohanian, Proximity Media

Bruna Papandrea, Made Up Stories

Jamie Patricof, Hunting Lane Films

Heather Rae, Iron Circle Pictures

James Reatchlous, Two Daughters Entertainment

Amy Redford, RedSkye Productions

Nathan Ross, Lilyrose Productions

Aaron Ryder, Ryder Picture Co.

Peter Samuelson, Philmco Media

Cathy Schulman, Welle Entertainment

Jonathan Schwarz, Super Crispy Entertainment

Stacey Sher

Natalie Simpkins, 19Creative

Steven Soderbergh, Extension 765

Christina Steinberg, Locksmith Animation

Laure Sudreau, Ouroboros Entertainment

Lynette Howell Taylor, 51 Entertainment

Bob Teitel, State Street Pictures

Suzanne Todd

Mark Vahradian, Di Bonaventura Pictures

Monique Walton, Bluestack Media

Kevin Walsh, The Walsh Co.

Jim Whitaker – Whitaker Entertainment

Janet Yang



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Tags: ConnectingDigitalExhibitorsFilmmakersFithianGroupIndependentlaunchMarketplace
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