From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
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Greeicy’s Dreamy NYE
Greeicy rang in the new year surrounded by her loved ones — including partner Mike Bahía and their son Kai — in Times Square, where she performed as part of Univision’s New Year’s Eve programming. The Colombian singer-songwriter shared a slideshow of photos from that special night on her social media where she also wrote a heartfelt message. “Suddenly the year ended as if it were a dream… a beautiful dream. I know that there were many people watching this moment where a dreamer lived something she could not even imagine… I know there were many and that excites me BUT what I felt when I looked in front and saw those people I love and respect THERE WITH ME???? In the rain with me!!! Seeing their eyes full of emotion and illusion made my end of the year unexplainable,” she expressed.
See the sweet post here.
Daddy Yankee Wraps 2024 Feeling Grateful
Despite going through a rough moment in his life, Daddy Yankee is closing the year expressing gratitude. The Puerto Rican hitmaker, who in December announced he was divorcing his longtime wife — whom he later filed an injunction against claiming she withdrew $100 million without authorization — posted a video where he’s seen smiling from ear to ear, singing and dancing as he welcomes the new year. The caption is equally optimistic: “2024 was a year of learning, in which I came across a resilient character of my person that I did not know,” he wrote. “Believing in God and waiting on him, without understanding the processes, speaks to me of the growth I am experiencing, and I do not intend to give up. I live in gratitude for the good and the not so good, because I have learned that for those who love God, all things work together for good. To YOU who read me, I wish you health, prosperity, blessings and may JESUS truly be the center of your LIFE. HAPPY 2025!”
Bad Bunny Continues “Bonita Tradición”
Still in the holiday spirit, Benito held his annual “Bonita Tradición” gift giveaway in Puerto Rico as part of the Día de Reyes (Three Kings Day) celebrations. “I feel grateful to contribute my grain of sand for the children and youth of this country, so they know they are not alone in that dream that perhaps they see as unattainable,” Bad Bunny said in a statement. “This little boy came out of this neighborhood and look how he has raised the flag of Puerto Rico high in the whole world. With efforts like this I want them to be convinced that anything is possible and that they can be as great as they want to be.”
The Puerto Rican star is set to drop his new album, Debí Tirar Más Fotos, on Sunday (Jan. 5).
Bad Bunny
Cheery Viruet / Fundación Good Bunny
Rosalía Hints at New Album
Rosalía already has some clear goals for 2025. Among them, to release an album. Ringing in the new year, the Spanish superstar took to social media to share a long list of major accomplishments in 2024, including “surviving another year” and “leaving therapy.” The note also included goals for 2025, such as “to release new album.” Rosalía last dropped an LP in 2022 when she unleashed the Grammy and Latin Grammy-winning album Motomami.
See her post here.
Rauw Alejandro’s “Regalos Pa’ Los Míos” Initiative
Along with his sister and mother, Rauw Alejandro launched Fundación Proyecto PaMaRa, a non-profit organization “dedicated to empowering children, youth and families in the beautiful community of Puerto Rico,” according to a post on social media. To celebrate, Rauw and his family are hosting the fourth annual “Regalo Pa’ Los Míos” on Jan. 4 in San Juan, Puerto Rico that includes free activities and “surprises” for kids 4-12 years old. “Come with your families,” Rauw says in a video he posted on Instagram. “It’s a complete experience and there, you’ll learn more about our project PaMaRa.”
